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Holds value  //  Depreciates hard

The AMG Wins on Numbers, the Audi Wins Your Heart

Audi RS6 Avant (C8) versus Mercedes-AMG E-Class E63 S. 0 points of retained value between them.

Audi RS6 Avant (C8) · Holds value
+0%
£110,000 new → ~£82,500 today
Mercedes-AMG E-Class E63 S · Depreciates hard
−0%
£100,500 new → ~£75,400 today
Audi RS6 Avant (C8)
Mercedes-AMG E-Class E63 S
£110,000
MSRP new
£100,500
600 bhp
Power
603 bhp
3.6 s
0–62 mph
3.3 s
4.0L twin-turbo V8
Engine
4.0L twin-turbo V8
8-speed automatic
Gearbox
9-speed automatic
2,150 kg
Kerb weight
1,980 kg
2021
Production year
2021
4 L
Engine size
4 L
279 bhp/t
Power-to-weight
305 bhp/t
£183
£ / bhp new
£167
£ / bhp today
0130
0%
Audi RS6 Avant (C8) · holds value best
Insufficient auction data — indicative figure only
0130
0%
Mercedes-AMG E-Class E63 S · sheds value
Insufficient auction data — indicative figure only
The verdict

Both cars start from the same premise — twin-turbo V8, four-wheel drive, devastatingly fast estate or saloon — and both have come off their inflated new-car prices enough to represent genuine value today. But the numbers do favour the E63 S at the point of purchase. At £167 per horsepower new versus the RS6's £183, and with a power-to-weight advantage of 305 bhp per tonne against 279, the Mercedes was the sharper deal on paper from day one. It's also quicker in a straight line by a meaningful margin — 3.3 seconds to 62 mph isn't just a stat, it's a different sensation. Where the RS6 fights back is in what the money actually buys you to live with. The Avant body is genuinely useful in a way no saloon can match, and there's something about the way it disguises its performance — the understated silhouette, the effortless surge — that the E63 S, for all its discretion, can't quite replicate. The AMG is ferocious; the Audi is quietly menacing, which some drivers will value more on a drizzly Tuesday school run. Neither car has enough auction history to call a depreciation floor with confidence, so buy on character and cost today rather than gambling on future values. On pure value-for-money metrics the E63 S is the smarter purchase. But if you'd actually enjoy owning it more, the RS6 is worth the premium — and that counts for something.

Mercedes-AMG E-Class E63 S is the better night out. Audi RS6 Avant (C8)is the better decision.”
ballistic-estatetwin-turbo-V8luxury-performancepracticaleffortless-speedunderstated-menace
super-saloonferociousdiscreetall-weatherluxuriousdevastating
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